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Representation matters
1–2 minutesIt may seem obvious to some, but when I came out 35 years ago, I never saw relationships like mine the way we see them now in advertising, television, film, and books. It continues to be a thrill for me to see same-sex couples in media. Having the LGBTQ+ experience normalized in the media is…
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Fairygodboss interview
1–2 minutesWho better to lead User Experience than an anthropologist? Meet Natalie Hanson. She’s a Principal at ZS, where she provides human-centered strategy, research and design for clients. In addition to a master’s and Ph.D. in Anthropology, she also has a master’s in Whole Systems Design. She’s the sponsor of Pride@ZS, the company’s LGBTQ+ Employee Resource
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Research as a Vehicle for Organizational Transformation
23–35 minutesA week or so ago I had the opportunity to speak with Lou Rosenfeld about my career and our second Advancing Research conference, for which I am the lead curator. Introduction After abandoning the world of academia, Natalie Hanson found an innovative way to connect with other ethnographers: she founded a new community (Anthrodesign)!. This
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Design Systems
2–3 minutesCase Study Implemented and Enriched a Corporate Design System ZS was at significant risk of losing our beachhead with key clients due to the appearance of our solutions; the CTO’s first request when I joined was to make our products more visually consistent. Eager to please in my new role, I quickly learned that the
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Transgender Awareness Month
1–2 minutesWhile we’ve made some progress in protecting civil rights for the LGBTQ+ community, we have a long way to go for the non-binary / trans community especially. This Friday (November 20th) is Transgender Day of Remembrance, part of a month of transgender awareness efforts coordinated by Glaad and other organizations.
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Another affirming commercial
1–2 minutesThis article is cross-posted from the ZS intranet (which we call ZSpace), where I write episodically about issues of interest to the LGBTQ+ community and our allies. It’s been lightly edited for an external audience. I know I’ve said it before, but I’ll say it again. What an extraordinary (and yet completely ordinary) thing to