Tag: methods
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Dynamic Targeting
A Case Study on Collaboration with UX and Data Science Introduction This post is related to…
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Personalized Analytics
A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building…
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Beyond Features and Launch Plans: The Human Side of Product Adoption
When adoption fails, it’s rarely about the technology — it’s almost always about people. Adoption is…
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Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower
For technology leaders and founders, a perspective on people is something you want in the room…
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Building AI-enabled Solutions – Why a Human-Centered Lens is Key
After more than two decades of living, studying, and writing about interdisciplinary collaboration, I believe that…
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From Vanity Metrics to Business Outcomes
Without understanding the business, it’s impossible to identify and drive meaningful change in its metrics. How…
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Are You Getting the First 5% Right?
Here’s what’s misunderstood: the real cost of building a product is in engineering. The design and…
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Most Technical Projects Fail – But Not for the Reasons You Think
Most technology projects fail—some estimates suggest that 68% never meet their objectives. Emerging research indicates that…
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The Hiring Decision Founders Overlook
Why a Product Leader Is More Critical Than a Tech Co-Founder Late last year I had…
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Farsighted
Recent publications in behavioral economics (Blink, How We Decide, Thinking Fast and Slow) are largely lab-based…
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The drywall knife
I had an interesting piece come across my social media feed this week, it was called…
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Start with people
John Maeda posted this quote on Twitter last week, and it really resonated with me: It’s…
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