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Humanizing Business with Stories

During the first week of April, I had the opportunity visit Smith College, where I did my undergraduate degree.  I was there to talk to Anthropology majors, speak to a Methods class (Anthropology with a sprinkling of Design Thinking), and deliver a public lecture. It was great to be back on campus and interact with the […]

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AAA16 – Design Anthropology

This year, the Annual Meeting of the American Anthropology Association was held in Minneapolis, MN.  Our session on Design Anthropology was organized by Christine Miller and Emilie Hitch, and sponsored by the National Association for Practicing Anthropology (NAPA). Innovation, Human Understanding, and Design in the Software Industry Presentation Abstract The software industry today is still largely imagined and […]

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Themes in Ethnographic Research

A few days ago, I had the opportunity to meet the design research community of practice at Fjord (the design firm acquired by Accenture) in Chicago.  I was asked to speak to them about how anthropologists approach ethnographic research in a way that might be interesting or instructive for design research professionals. ZS competes with […]

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Humanizing Business Technology

I attended the The Qualitative Report’s Fourth Annual Conference at the end of this week.  I enjoyed listening and learning to many of the sessions, and on Saturday morning I presented the Closing Plenary.  In addition to sharing a bit about my own personal and professional journey, I also had a chance share my thoughts about the […]

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Ethnography / PAMA

This week I had the opportunity to present as part of a Lunch and Learn panel entitled Ethnography: Understand and Shape your Brand Experience for the Philadelphia chapter of the American Marketing Association (PAMA). Here is a description of the event from PAMA: The difference between a successful product launch, and one that falls short…or […]

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