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EUX16 – Summary

In June 2016, I attended the second annual Enterprise UX conference.  I was energized both by the presenters and by the ensuing dialogue!  I met many people leading teams and/or doing work that was very similar to what my teams do, so I am looking forward to attending the conference again this year.  It is […]

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AAA16 – Design Anthropology

This year, the Annual Meeting of the American Anthropology Association was held in Minneapolis, MN.  Our session on Design Anthropology was organized by Christine Miller and Emilie Hitch, and sponsored by the National Association for Practicing Anthropology (NAPA). Innovation, Human Understanding, and Design in the Software Industry Presentation Abstract The software industry today is still largely imagined and […]

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Themes in Ethnographic Research

A few days ago, I had the opportunity to meet the design research community of practice at Fjord (the design firm acquired by Accenture) in Chicago.  I was asked to speak to them about how anthropologists approach ethnographic research in a way that might be interesting or instructive for design research professionals. ZS competes with […]

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Humanizing Business Technology

I attended the The Qualitative Report’s Fourth Annual Conference at the end of this week.  I enjoyed listening and learning to many of the sessions, and on Saturday morning I presented the Closing Plenary.  In addition to sharing a bit about my own personal and professional journey, I also had a chance share my thoughts about the […]

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Ethnography: Understand and Shape your Brand Experience

Panel Abstract The difference between a successful product launch, and one that falls short … or fails is often an “ah-HA! moment” during its design and packaging. For nearly a decade some of the biggest brands have taken the inside track to market dominance—and that track rolls right through the user’s home, office or worksite. […]

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