Natalie Hanson in the world Category
Think Big Thoughts
Posted on April 13, 2018 Leave a Comment
In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire. The article focused on the ways ethnographic research was being used to shape an understanding of customers. I was quoted in one of the sidebars (top left box in the image below). At the time, I […]
Weather or not
Posted on July 31, 2017 Leave a Comment
So, my partner is a huge fan of apps related to weather – so much so that she has an entire folder dedicated to them on her iPhone. But even with half a dozen apps, it’s hard to imagine how she could have 75 notifications: When we looked more closely, we realized that the Weather […]
Everyday Things
Posted on May 1, 2017 Leave a Comment
I know so many people were influenced by Don Norman’s book The Psychology of Everyday Things. Although I didn’t read it when it was first published, I consumed it voraciously once I got my hands on it, and it has informed my thinking ever since. I think if you are a UX practitioner and you’ve read […]
Art and culture
Posted on April 29, 2017 Leave a Comment
One of my favorite classes during my undergraduate degree at Smith College was a course on Japan Buddhism. In addition to learning a bit of Japanese history and reading poetry, the professor introduced us to practices like tea ceremony and ikebana (Japanese flower arranging). Later, my Masters’ thesis explored the role and evolution of traditional ikat weaving in […]
Analytics & Behavior Change
Posted on April 28, 2017 Leave a Comment
On Wednesday this week, PM360 featured my article about analytics and behavior change on the front page of their site. PM360 is a site targeted at product managers and marketers in the pharmaceutical, biotech and medical device industries. The Panorama eBulletin has a circulation of 17K and is read online by more than 43K unique […]
