Work with me

Is this a fit?

Technology-enabled SaaS and professional services companies — typically $20–150M in revenue, 200–800 people — that are growing fast and hitting the organizational wall. The constraint is usually one of three things: a capability that needs to be built from scratch; a function that exists but hasn’t yet been professionalized; or a post-sales infrastructure — customer success, community, delivery — that isn’t holding pace with growth.

The throughline is the problem, not the industry: you’re scaling, something critical on the customer side isn’t working, and you need someone who has navigated that before.

I work as an embedded partner, not a traditional consultant — in the work alongside your team, not presenting from the outside. I ask hard questions and listen carefully before recommending anything. The companies I work best with tend to be intellectually curious, open to challenge, committed to their people, and genuinely willing to hear what isn’t working.

If you want someone to validate a decision already made, I’m not the right fit. If you want a thinking partner who will tell you the truth and then roll up their sleeves with you — let’s talk.

Engagement Models

Every engagement is scoped to fit — the problem, the timeline, and where you are in your growth. Most start with a focused diagnostic: four to six weeks, defined deliverables, a clear picture of what needs to be built. From there, many evolve into longer embedded partnerships.

I work fractional, project-based, and advisory. For founders in women’s health and underrepresented minorities in tech, I take a small number of engagements each year on a sliding scale. If that’s you, reach out.

Fractional Executive

For companies that need sustained leadership over time — not a one-time assessment, but an embedded presence. I typically work 10–32 hours a week depending on the complexity and urgency of what you’re navigating. Engagements are scoped upfront with clear objectives, adjusted as the work evolves, and structured so that when I roll off, your team is equipped and ready to carry the work forward independently.

This model works best when you need someone to own a function, lead a transformation, or serve as a strategic operator alongside the CEO or senior executive team — and you need that person to have done it before, at scale.

Project-Based Consulting

No two engagements look the same. I have evaluated business models and financial assumptions for pre-revenue companies, overhauled post-sales infrastructure for PE-backed enterprise software firms, redesigned org structures and roles for scaling product teams, and reviewed end-to-end User Experience for companies preparing to go to market. What they share is this: a senior leader who could see the full picture, ask the hard questions, and deliver a candid assessment with pragmatic recommendations and a clear path forward.

Project engagements are typically four to twelve weeks, scoped to a specific question or deliverable. They often lead to longer relationships — but they don’t have to.

Advisory and Board

I currently serve on the board of OutCare Health and am actively seeking a for-profit board seat — ideally at a scaling technology or healthtech company where governance, strategy, and commercial growth intersect. For earlier-stage companies, I take a small number of advisory roles each year.

Speaking

I speak on topics I have lived and worked in deeply. On the business and leadership side: scaling technology organizations, commercialization strategy, operational excellence, and what it takes to build high-performing teams in fast-growing companies. I am also frequently asked to speak about being a female leader in technology — the realities, the hard-won lessons, and what organizations can do differently.

On the product and technology side: the practical application of anthropology to product work, human-centered research methods, and what it actually takes to build User Experience capability inside a technology organization.

On the human side: LGBTQ+ experience in the workplace, health equity, and the intersection of identity and organizational culture — including in my current role on the board of OutCare Health.

If you’re interested in having me speak at your event or for your team, reach out.

© 2026 Natalie Hanson