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I’m a People Nerd

In January I was interviewed by dScout for their People Nerd blog series.  dScout is a mobile research platform that spun off from innovation consultancy Gravity Tank, which was recently acquired by SalesForce.  The interview is called The how and why of building UX for SAP and ZS: Natalie Hanson on anthropology getting a seat at […]

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Themes in Ethnographic Research

A few days ago, I had the opportunity to meet the design research community of practice at Fjord (the design firm acquired by Accenture) in Chicago.  I was asked to speak to them about how anthropologists approach ethnographic research in a way that might be interesting or instructive for design research professionals. ZS competes with […]

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Javelin Sales Compensation Reports

The User Experience team at ZS is growing by leaps and bounds!  For the past couple of years, I have been deeply focused on managing and building out the team.  As a result, when people ask what it’s like to work at ZS, or they’re interested in what kinds of problems we work on, I […]

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