Category: me at work
-
Dynamic Targeting
A Case Study on Collaboration with UX and Data Science Introduction This post is related to two previous ones that may be of interest. The first is a framework – Building AI-enabled Solutions – Why a Human-Centered Lens is Key and the second is a case study about a product which at the time was…
-
Personalized Analytics
A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building AI-enabled solutions, and I promised to share some case studies which led me to develop framework I shared. If you haven’t read that initial post you can find it here – Building AI-enabled Solutions – Why a Human-Centered Lens…
-
TagTalkTribe interview
It’s clear Natalie’s “build-it-from-scratch” spirit never took a coffee break. From steering engineering teams and scaling organizations from zero to 300 people (not a typo) to pioneering new paradigms in women’s health – she’s made a habit of leaving legacies, not just LinkedIn endorsements.
-
Biotech Unveiled
As part of my pre-work for the No Patient Left Behind program, I’ve obtained a new certification entitled Biotech Unveiled: Understanding the U.S. Biomedical Innovation Marketplace and its Global Role from RA Capital Management. I highly recommend this *free* course, which articulates a Biotech Social Contract that – if consistently implemented by biopharma, payers, investors,…
-
Experience Transformation
Case Study Generated Demand and Fueled Growth with a New Offering The UX book of business was comprised of reacting to a high volume of small, repetitive UI engagements averaging $10K in size. My leadership and I evolved our operating model and created a strategic new offerings to proactively drive net fee growth. Company &…
-
Interview with Brave UX
This blog post is the transcription of a podcast I did with Brendan Jarvis in early February. He’s done a number of interview with senior folks in the field, and they are definitely worth a listen! You can find Brave UX on all the major podcasting platforms, and also on YouTube. I’ve done many of…
-
Fairygodboss interview
Who better to lead User Experience than an anthropologist? Meet Natalie Hanson. She’s a Principal at ZS, where she provides human-centered strategy, research and design for clients. In addition to a master’s and Ph.D. in Anthropology, she also has a master’s in Whole Systems Design. She’s the sponsor of Pride@ZS, the company’s LGBTQ+ Employee Resource…
-
Research as a Vehicle for Organizational Transformation
A week or so ago I had the opportunity to speak with Lou Rosenfeld about my career and our second Advancing Research conference, for which I am the lead curator. Introduction After abandoning the world of academia, Natalie Hanson found an innovative way to connect with other ethnographers: she founded a new community (Anthrodesign)!. This…
-
Design Systems
Case Study Implemented and Enriched a Corporate Design System ZS was at significant risk of losing our beachhead with key clients due to the appearance of our solutions; the CTO’s first request when I joined was to make our products more visually consistent. Eager to please in my new role, I quickly learned that the…
-
Coming Out Day 2020
This article is cross-posted from the ZS intranet (which we call ZSpace), where I write episodically about issues of interest to the LGBTQ+ community and our allies. It’s been lightly edited for an external audience. This weekend (Sunday October 11th) was National Coming Out Day in the U.S.. For LGBTQ folks that are out of…
-
Intersectionality
Celebrating Pride Month with a focus on intersectionality. How do we acknowledge our shared history in fighting for civil rights, while recognizing the ongoing systemic racism that disproportionately affect our African American family, friends, neighbors, and colleagues?
-
Dynamic Targeting
Case Study Reimagining Dynamic Targeting Before my arrival at ZS, the firm had already spent > $1M on a solution called Javelin Routing Manager that no clients had purchased. We were tasked with re-imagining the solution in the context of our learnings from ZAIDYN Field Insights. Company & Position ZS Associates, Associate Partner (2011-2017) Details…
You must be logged in to post a comment.