me at work Category
Over the past few decades, much has been written about the ways in which project teams bring technologies to market. In this context, social scientists typically partner with specialized designers to bring their research and new concepts to life in a way that is consumable by a variety of team members, including engineers and data scientists. This paper explores one such collaboration, and describes the challenging conditions that team members face — both in their work context and with their peers — in imagining and building a commercially viable software product.
In the opening keynote for UX Camp Chicago, I spoke integration and amplification. How do we deepen our focus on interdisciplinary collaboration, in order to deliver better experiences and – ultimately – better business outcomes.
Last Fall I was elected a Principal and partner at ZS. It was such an honor to be recognized by the firm in that way. During their first year, each newly elected Principal is featured in our internal newsletter. My profile was published last week; I’m sharing a slightly redacted version here.
In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire. The article focused on the ways ethnographic research was being used to shape an understanding of customers. I was quoted in one of the sidebars (top left box in the image below). At the time, I […]
Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and how she goes about selling research in the enterprise space. We also dig into the fact that research might not always be perfect or live up to your expectations or desires. Finally, we touch on important it is to learn the language and needs of all stakeholders involved to really build trust and successfully deliver in this space.