Natalie Hanson cross-posted Category
Avoiding ‘Manels’
Posted on June 19, 2019 Leave a Comment
At ZS, our firm-wide Inclusion and Diversity initiative is picking up steam, and it’s generating a lot of interesting and thought-provoking discussion about how we can continue to improve and evolve as a firm. The original piece by Collins generated some good dialogue internally, and I wanted to share an excerpt of that exchange here, and hopefully broaden the discussion.
Be a Tether
Posted on September 21, 2018 Leave a Comment
This week I had the opportunity to watch Hannah Gadsby’s show Nanette on Netflix. I can’t recommend it enough. Her messages are incredibly timely with LGBTQ Ally Week just around the corner. And – in the US at least – her show also mirrors the discourse in the popular press about protecting white male privilege and reputations without regard for the lives of young women.
The Path to UX
Posted on August 30, 2018 Leave a Comment
Last Fall I was elected a Principal and partner at ZS. It was such an honor to be recognized by the firm in that way. During their first year, each newly elected Principal is featured in our internal newsletter. My profile was published last week; I’m sharing a slightly redacted version here.
Think Big Thoughts
Posted on April 13, 2018 Leave a Comment
In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire. The article focused on the ways ethnographic research was being used to shape an understanding of customers. I was quoted in one of the sidebars (top left box in the image below). At the time, I […]
Interview with ‘This Anthro Life’
Posted on February 12, 2018 Leave a Comment
Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and how she goes about selling research in the enterprise space. We also dig into the fact that research might not always be perfect or live up to your expectations or desires. Finally, we touch on important it is to learn the language and needs of all stakeholders involved to really build trust and successfully deliver in this space.
