Category: methods
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Dynamic Targeting
A Case Study on Collaboration with UX and Data Science Introduction This post is related to…
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Personalized Analytics
A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building…
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Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower
For twenty years, coaches and recruiters told me to bury the anthropology — call it a…
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Building AI-enabled Solutions – Why a Human-Centered Lens is Key
After more than two decades of living, studying, and writing about interdisciplinary collaboration, I believe that…
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Are We Measuring What Matters to Customers?
The metrics of long-term business health that investors pay attention to – customer retention rates, revenue…
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Most Technical Projects Fail – But Not for the Reasons You Think
Most technology projects fail—some estimates suggest that 68% never meet their objectives. Emerging research indicates that…
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Farsighted
Recent publications in behavioral economics (Blink, How We Decide, Thinking Fast and Slow) are largely lab-based…
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Think Big Thoughts
In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The…
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A New UX Maturity Model
After a decade of seeking maturity models for executive conversations, I wrote one that worked for…
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Your time is coming!
This morning when I woke up, I checked my Blackberry (as I often do) before beginning…
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