This blog post is the transcription of a podcast I did with Brendan Jarvis in early February. He’s done a number of interview with senior folks in the field, and they are definitely worth a listen! You can find Brave UX on all the major podcasting platforms, and also on YouTube. I’ve done many of […]
Who better to lead User Experience than an anthropologist? Meet Natalie Hanson. She’s a Principal at ZS, where she provides human-centered strategy, research and design for clients. In addition to a master’s and Ph.D. in Anthropology, she also has a master’s in Whole Systems Design. She’s the sponsor of Pride@ZS, the company’s LGBTQ+ Employee Resource […]
Research as a Vehicle for Organizational Transformation A week or so ago I had the opportunity to speak with Lou Rosenfeld about my career and our second Advancing Research conference, for which I am the lead curator. Introduction After abandoning the world of academia, Natalie Hanson found an innovative way to connect with other ethnographers: […]
An abbreviated reprise of my UX Camp Chicago keynote, where I field questions from Lou Rosenfeld’s Advancing Research community about tackling interdisciplinary collaboration in a practical, empathetic way.
Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and how she goes about selling research in the enterprise space. We also dig into the fact that research might not always be perfect or live up to your expectations or desires. Finally, we touch on important it is to learn the language and needs of all stakeholders involved to really build trust and successfully deliver in this space.