I’m a People Nerd

In January I was interviewed by dScout for their People Nerd blog series.  dScout is a mobile research platform that spun off from innovation consultancy Gravity Tank, which was recently acquired by SalesForce.  The interview is called The how and why of building UX for SAP and ZS: Natalie Hanson on anthropology getting a seat at […]

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Themes in Ethnographic Research

A few days ago, I had the opportunity to meet the design research community of practice at Fjord (the design firm acquired by Accenture) in Chicago.  I was asked to speak to them about how anthropologists approach ethnographic research in a way that might be interesting or instructive for design research professionals. ZS competes with […]

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Javelin Sales Compensation Reports

The User Experience team at ZS is growing by leaps and bounds!  For the past couple of years, I have been deeply focused on managing and building out the team.  As a result, when people ask what it’s like to work at ZS, or they’re interested in what kinds of problems we work on, I […]

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The Moment of Clarity

Last week I had the great pleasure of speaking with Christian Madsbjerg, co-author of The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems.  In their book, Christian and Mikkel share case studies from their consulting work at Lego, Adidas, Coloplast (a medical device company), and others.  The wonderful, rich examples show the […]

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Lean & User Experience, again


Over the years I’ve written a few posts about the relationship between Lean and User Experience.  But in looking back on those, I don’t feel like I ever did as thorough of a job as I would like in connecting the two domains.  So when I was asked last year to contribute to a new book […]

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