I’m a People Nerd
In January I was interviewed by dScout for their People Nerd blog series. dScout is a mobile research platform that spun off from innovation consultancy Gravity Tank, which was recently acquired by SalesForce. The interview is called The how and why of building UX for SAP and ZS: Natalie Hanson on anthropology getting a seat at the table. It went live yesterday.
Here is a teaser …
Natalie Hanson has had anthropology on the brain since at least the third grade. She’s followed her curiosities in the decades since, from her Ph.D. in anthropology to building out the UX teams for both SAP and ZS Associates. She sat with dscout recently to discuss launching UX teams before UX was a thing, the contrast between UX for consulting and engineering, and mainstream perspectives on anthropology and design.