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20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Dynamic Targeting

    A Case Study on Collaboration with UX and Data Science Introduction This post is related to two previous ones that…

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  • Personalized Analytics

    A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building AI-enabled solutions, and I…

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  • Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower

    For technology leaders and founders, a perspective on people is something you want in the room every step of the…

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Health Equity & Social Justice

  • Birth should not be a high-risk job

    In my post earlier this week I addressed cost of dismissing women’s health conditions. But it’s not just about costs…

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  • The cost of dismissal

    This week my posts will address some of the ways that medical gaslighting and dismissal of women is both expensive…

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  • Unbillable Care: The Silent Reimbursement Barrier for Women

    In women’s health, the problem sometimes starts before the diagnosis – on the claim form. CPT codes are how physicians…

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© 2026 Natalie Hanson