Category: product
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Dynamic Targeting
A Case Study on Collaboration with UX and Data Science Introduction This post is related to…
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Personalized Analytics
A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building…
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Beyond Features and Launch Plans: The Human Side of Product Adoption
When adoption fails, it’s rarely about the technology — it’s almost always about people. Adoption is…
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Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower
For technology leaders and founders, a perspective on people is something you want in the room…
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Building AI-enabled Solutions – Why a Human-Centered Lens is Key
After more than two decades of living, studying, and writing about interdisciplinary collaboration, I believe that…
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Are We Measuring What Matters to Customers?
The metrics of long-term business health that investors pay attention to – customer retention rates, revenue…
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From Vanity Metrics to Business Outcomes
Without understanding the business, it’s impossible to identify and drive meaningful change in its metrics. How…
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Are You Getting the First 5% Right?
Here’s what’s misunderstood: the real cost of building a product is in engineering. The design and…
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Most Technical Projects Fail – But Not for the Reasons You Think
Most technology projects fail—some estimates suggest that 68% never meet their objectives. Emerging research indicates that…
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The Hiring Decision Founders Overlook
Why a Product Leader Is More Critical Than a Tech Co-Founder Late last year I had…
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Business Analysts
Case Study When Custom Development launched, ZS had business consultants and engineers — but nothing in…
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Clinical Trials
Case Study ZS’s growth strategy required expansion beyond commercial pharma. Clinical trials — spanning drug discovery…
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