Category: product
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Sixteen Plates, One Orchestrator
As I write this I have sixteen Claude threads open. They look scattered, but every one…
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First impressions are about more than a product’s appearance
One client built more than 70 solutions for their salesforce, then wondered why nobody used them.…
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Start With What Your Organization Already Knows
Before you commission a single new study, look at what your organization already knows. Ours had…
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Dynamic Targeting
A Case Study on Collaboration with UX and Data Science Introduction This post is related to…
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Personalized Analytics
A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building…
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Beyond Features and Launch Plans: The Human Side of Product Adoption
When adoption fails, it’s rarely about the technology — it’s almost always about people. Adoption is…
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Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower
For twenty years, coaches and recruiters told me to bury the anthropology — call it a…
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Building AI-enabled Solutions – Why a Human-Centered Lens is Key
After more than two decades of living, studying, and writing about interdisciplinary collaboration, I believe that…
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Are We Measuring What Matters to Customers?
The metrics of long-term business health that investors pay attention to – customer retention rates, revenue…
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From Vanity Metrics to Business Outcomes
Without understanding the business, it’s impossible to identify and drive meaningful change in its metrics. How…
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Are You Getting the First 5% Right?
Here’s what’s misunderstood: the real cost of building a product is in engineering. The design and…
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Most Technical Projects Fail – But Not for the Reasons You Think
Most technology projects fail—some estimates suggest that 68% never meet their objectives. Emerging research indicates that…
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