Category: product
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The Hiring Decision Founders Overlook
Why a Product Leader Is More Critical Than a Tech Co-Founder Late last year I had…
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Business Analysts
Case Study When Custom Development launched, ZS had business consultants and engineers — but nothing in…
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Clinical Trials
Case Study ZS’s growth strategy required expansion beyond commercial pharma. Clinical trials — spanning drug discovery…
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Design System for Consulting
Case Study As Custom Development scaled from 6 engineers to 190 in two years, design consistency…
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Design System for Product
Case Study ZS was at risk of losing client relationships due to the visual inconsistency of…
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Dynamic Targeting
Case Study Before I joined ZS, the firm had spent more than $1M on a sales…
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Customer Measurement
Case Study Access to real end users is a structural challenge in B2B enterprise software. At…
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ZAIDYN Field Insights
At ZS, my team led the research behind ZAIDYN Field Insights — rethinking how pharma reps…
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Javelin Sales Compensation Scorecard
Case Study ZS had built decades of expertise in pharmaceutical sales compensation — an undisputed market…
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User Experience for Consulting
Case Study ZS’s consulting business was generating consistent demand for UX support — demand the Product…
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User Experience for Product
Case Study When ZS Associates hired me as its first UX leader in 2011, three designers…
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SAP CRM Usability
Case Study SAP was preparing to launch CRM 7.0 with a dual mandate: produce rigorous user…
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