Everyday Things

I know so many people were influenced by Don Norman’s book The Psychology of Everyday Things.  Although I didn’t read it when it was first published, I consumed it voraciously once I got my hands on it, and it has informed my thinking ever since. I think if you are a UX practitioner and you’ve read […]

Read More


I would just like to say, for the record, that whoever designed and engineered the ‘myEasyMatch’ code concept that’s in use at the NorthShore University HealthSystem should seriously ask their Product Marketing team to find a new name.  There is nothing easy or matching about it! The scenario is that I needed to pay a hospital bill electronically, […]

Read More