marketing Category

The Moment of Clarity

Last week I had the great pleasure of speaking with Christian Madsbjerg, co-author of The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems.  In their book, Christian and Mikkel share case studies from their consulting work at Lego, Adidas, Coloplast (a medical device company), and others.  The wonderful, rich examples show the […]

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Inspiration from Japan

I’ve been browsing through some of my old posts in draft, trying to figure out which ones I might actually get around to finishing.  I did come across a few different posts about Japan (one is from my trip to Japan in 2010!) which I thought it might be fun to combine. The inspiration to […]

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Ethnography: Understand and Shape your Brand Experience

Panel Abstract The difference between a successful product launch, and one that falls short … or fails is often an “ah-HA! moment” during its design and packaging. For nearly a decade some of the biggest brands have taken the inside track to market dominance—and that track rolls right through the user’s home, office or worksite. […]

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Greener, happier commute

This longish blog post describes how SAP could reduce it’s carbon footprint, while achieving the company’s goals of improved employee innovation, satisfaction, and productivity. Overview One of the gems in SAP’s current strategy is the company’s focus on sustainability.  I have been working for SAP for over twelve years, and for the most part I […]

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Decisions, decisions

HowWeDecide

Several weeks ago I had the chance to participate in a webinar with Jonah Lehrer, who wrote the books How We Decide and Proust Was a Neuroscientist. The session was made available through my membership with the Creative Good UX Councils.  The introduction to Jonah and his work from Creative Good said that “Design is partially […]

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