In the opening keynote for UX Camp Chicago, I spoke integration and amplification. How do we deepen our focus on interdisciplinary collaboration, in order to deliver better experiences and – ultimately – better business outcomes.
In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire. The article focused on the ways ethnographic research was being used to shape an understanding of customers. I was quoted in one of the sidebars (top left box in the image below). At the time, I […]
As mentioned in my earlier post, for at least ten years now I have been collecting User Experience (UX) and Customer Experience (CX) Maturity Models. I’ve never really been completely satisfied with the ones I’ve found, and the main reason has been that I felt that the framework and level of detail was not appropriate […]
On Wednesday this week, PM360 featured my article about analytics and behavior change on the front page of their site. PM360 is a site targeted at product managers and marketers in the pharmaceutical, biotech and medical device industries. The Panorama eBulletin has a circulation of 17K and is read online by more than 43K unique […]
Anthrodesign is an active online community of about 3000 practicing social scientists and interested colleagues from other disciplines. The focus of our dialogue is on the use of ethnographic methods in non-academic contexts. I created the listserv in 2002, and many of the reasons for its founding are the same reasons it continues to be so […]