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Think Big Thoughts

In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire.  The article focused on the ways ethnographic research was being used to shape an understanding of customers.  I was quoted in one of the sidebars (top left box in the image below). At the time, I […]

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A New UX Maturity Model

As mentioned in my earlier post, for at least ten years now I have been collecting User Experience (UX) and Customer Experience (CX) Maturity Models.  I’ve never really been completely satisfied with the ones I’ve found, and the main reason has been that I felt that the framework and level of detail was not appropriate […]

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Analytics & Behavior Change

On Wednesday this week, PM360 featured my article about analytics and behavior change on the front page of their site.  PM360 is a site targeted at product managers and marketers in the pharmaceutical, biotech and medical device industries.  The Panorama eBulletin has a circulation of 17K and is read online by more than 43K unique […]

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Origins of anthrodesign

Anthrodesign is an active online community of about 3000 practicing social scientists and interested colleagues from other disciplines.  The focus of our dialogue is on the use of ethnographic methods in non-academic contexts.  I created the listserv in 2002, and many of the reasons for its founding are the same reasons it continues to be so […]

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Themes in Ethnographic Research

A few days ago, I had the opportunity to meet the design research community of practice at Fjord (the design firm acquired by Accenture) in Chicago.  I was asked to speak to them about how anthropologists approach ethnographic research in a way that might be interesting or instructive for design research professionals. ZS competes with […]

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