Over the past few decades, much has been written about the ways in which project teams bring technologies to market. In this context, social scientists typically partner with specialized designers to bring their research and new concepts to life in a way that is consumable by a variety of team members, including engineers and data scientists. This paper explores one such collaboration, and describes the challenging conditions that team members face — both in their work context and with their peers — in imagining and building a commercially viable software product.
In the opening keynote for UX Camp Chicago, I spoke integration and amplification. How do we deepen our focus on interdisciplinary collaboration, in order to deliver better experiences and – ultimately – better business outcomes.
In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire. The article focused on the ways ethnographic research was being used to shape an understanding of customers. I was quoted in one of the sidebars (top left box in the image below). At the time, I […]
As mentioned in my earlier post, for at least ten years now I have been collecting User Experience (UX) and Customer Experience (CX) Maturity Models. I’ve never really been completely satisfied with the ones I’ve found, and the main reason has been that I felt that the framework and level of detail was not appropriate […]
On Wednesday this week, PM360 featured my article about analytics and behavior change on the front page of their site. PM360 is a site targeted at product managers and marketers in the pharmaceutical, biotech and medical device industries. The Panorama eBulletin has a circulation of 17K and is read online by more than 43K unique […]