anthropology Category

I’m a People Nerd

In January I was interviewed by dScout for their People Nerd blog series.  dScout is a mobile research platform that spun off from innovation consultancy Gravity Tank, which was recently acquired by SalesForce.  The interview is called The how and why of building UX for SAP and ZS: Natalie Hanson on anthropology getting a seat at […]

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Origins of anthrodesign

Anthrodesign is an active online community of about 3000 practicing social scientists and interested colleagues from other disciplines.  The focus of our dialogue is on the use of ethnographic methods in non-academic contexts.  I created the listserv in 2002, and many of the reasons for its founding are the same reasons it continues to be so […]

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AAA16 – Design Anthropology

This year, the Annual Meeting of the American Anthropology Association was held in Minneapolis, MN.  Our session on Design Anthropology was organized by Christine Miller and Emilie Hitch, and sponsored by the National Association for Practicing Anthropology (NAPA). Innovation, Human Understanding, and Design in the Software Industry Presentation Abstract The software industry today is still largely imagined and […]

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Themes in Ethnographic Research

A few days ago, I had the opportunity to meet the design research community of practice at Fjord (the design firm acquired by Accenture) in Chicago.  I was asked to speak to them about how anthropologists approach ethnographic research in a way that might be interesting or instructive for design research professionals. ZS competes with […]

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The Moment of Clarity

Last week I had the great pleasure of speaking with Christian Madsbjerg, co-author of The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems.  In their book, Christian and Mikkel share case studies from their consulting work at Lego, Adidas, Coloplast (a medical device company), and others.  The wonderful, rich examples show the […]

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