In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire. The article focused on the ways ethnographic research was being used to shape an understanding of customers. I was quoted in one of the sidebars (top left box in the image below). At the time, I […]
Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and how she goes about selling research in the enterprise space. We also dig into the fact that research might not always be perfect or live up to your expectations or desires. Finally, we touch on important it is to learn the language and needs of all stakeholders involved to really build trust and successfully deliver in this space.
One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with her. She was interested in hearing my perspective on how personas should evolve over time. Here are the questions she sent me ahead of time: You were one of the early pioneers embracing the term […]
One of my favorite classes during my undergraduate degree at Smith College was a course on Japan Buddhism. In addition to learning a bit of Japanese history and reading poetry, the professor introduced us to practices like tea ceremony and ikebana (Japanese flower arranging). Later, my Masters’ thesis explored the role and evolution of traditional ikat weaving in […]
During the first week of April, I had the opportunity visit Smith College, where I did my undergraduate degree. I was there to talk to Anthropology majors, speak to a Methods class (Anthropology with a sprinkling of Design Thinking), and deliver a public lecture. It was great to be back on campus and interact with the […]