Natalie Hanson Archives
Interview with Boost Health
Posted on September 13, 2018 Leave a Comment
Hashi & Me is a series of stories published by Boost Health for people with Hashimoto’s told by people with Hashimoto’s and other thyroid problems. In each piece, one of us will share our experience with Hashimoto’s, our personal findings and tips. We believe one person’s experience can be useful for others, especially newly diagnosed people. This week meet Natalie, leader of a User Experience team for a consulting company in Chicago.
The Path to UX
Posted on August 30, 2018 Leave a Comment
Last Fall I was elected a Principal and partner at ZS. It was such an honor to be recognized by the firm in that way. During their first year, each newly elected Principal is featured in our internal newsletter. My profile was published last week; I’m sharing a slightly redacted version here.
Think Big Thoughts
Posted on April 13, 2018 Leave a Comment
In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire. The article focused on the ways ethnographic research was being used to shape an understanding of customers. I was quoted in one of the sidebars (top left box in the image below). At the time, I […]
Interview with ‘This Anthro Life’
Posted on February 12, 2018 Leave a Comment
Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and how she goes about selling research in the enterprise space. We also dig into the fact that research might not always be perfect or live up to your expectations or desires. Finally, we touch on important it is to learn the language and needs of all stakeholders involved to really build trust and successfully deliver in this space.
Interview with Adobe CC
Posted on September 1, 2017 Leave a Comment
One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with her. She was interested in hearing my perspective on how personas should evolve over time. Here are the questions she sent me ahead of time: You were one of the early pioneers embracing the term […]
Natalie Hanson 
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