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Dynamic Targeting
5–8 minutesA Case Study on Collaboration with UX and Data Science Introduction This post is related to two previous ones that may be of interest. The first is a framework – Building AI-enabled Solutions – Why a Human-Centered Lens is Key and the second is a case study about a product which at the time was…
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Personalized Analytics
8–12 minutesA Case Study on Collaboration with UX and Data Engineering Last year I wrote about building AI-enabled solutions, and I promised to share some case studies which led me to develop framework I shared. If you haven’t read that initial post you can find it here – Building AI-enabled Solutions – Why a Human-Centered Lens…
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Joining the OutCare Health Board of Directors
1–2 minutesI’m honored to share that I’ve joined the Board of Directors at OutCare Health. OutCare Health is doing critical work to advance LGBTQ+ health equity by supporting providers and expanding patients’ access to affirming care. I’m grateful for the opportunity to contribute to this mission and to work alongside such a dedicated group of leaders. If…
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Beyond Features and Launch Plans: The Human Side of Product Adoption
7–10 minutesWhen adoption fails, it’s rarely about the technology — it’s almost always about people. Adoption is a Key Driver of ROI The slide that anchors this post breaks adoption into three drivers which I have found to be at the root of most adoption issues I’ve been asked to address – Utility (“this is for…
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Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower
3–5 minutesFor technology leaders and founders, a perspective on people is something you want in the room every step of the way. Anthropology – and human-centered design more broadly – ensures the product lifecycle centers around lived experiences instead of internal assumptions.
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TagTalkTribe interview
1–2 minutesIt’s clear Natalie’s “build-it-from-scratch” spirit never took a coffee break. From steering engineering teams and scaling organizations from zero to 300 people (not a typo) to pioneering new paradigms in women’s health – she’s made a habit of leaving legacies, not just LinkedIn endorsements.