Blog

  • Standard Care Shouldn’t Hurt: Reimagining the Pelvic Exam

    Standard Care Shouldn’t Hurt: Reimagining the Pelvic Exam

    What is a speculum? Current medical guidance says women should see an OB/GYN for an annual exam, primarily focused on the reproductive system. In addition to checking the breasts, external genitalia, and uterus, the doctor… Read More ->

  • Only 25% of Clinical Trials Address Female Differences

    Only 25% of Clinical Trials Address Female Differences

    Sex-disaggregated research data remains a critical gap in women’s health Only 25% Of Trials Address Female Differences Today, only about 25% of clinical trials actually perform and report sex- and gender-based analyses – these are… Read More ->

  • The Future of Women’s Health Starts with Better Data

    The Future of Women’s Health Starts with Better Data

    What happens when we design clinical trials with women in mind? When only 22% of clinical trial participants are women (and even less are people of color), it means that most of the medicines on… Read More ->

  • Beyond the 2%: Discerning the Growth in Women’s Health

    Beyond the 2%: Discerning the Growth in Women’s Health

    You Can See the Growth If You Squint At this point in the women’s health conversation, it gets repetitive (and boring!) to just talk about how far behind we are. That doesn’t mean the gap… Read More ->

  • Women are a Good Investment

    Women are a Good Investment

    I’m not just talking about the business of women’s health, though that market is projected to grow 17% YOY. Today I’m writing about investing in female founders and leaders who still struggle to get the… Read More ->

  • Joining the OutCare Health Board of Directors

    Joining the OutCare Health Board of Directors

    I’m honored to share that I’ve joined the Board of Directors at OutCare Health. OutCare Health is doing critical work to advance LGBTQ+ health equity by supporting providers and expanding patients’ access to affirming care. I’m… Read More ->

  • Beyond Features and Launch Plans: The Human Side of Product Adoption

    Beyond Features and Launch Plans: The Human Side of Product Adoption

    When adoption fails, it’s rarely about the technology — it’s almost always about people. Adoption is a Key Driver of ROI The slide that anchors this post breaks adoption into three drivers which I have… Read More ->

  • 272 Exits = $1B

    272 Exits = $1B

    The latest industry buzz One of the mostly talked about insights coming out of JPM last week was the report issued by AOA Dx entitled Follow the Exits: Why Women’s Health is a Smart Bet… Read More ->

  • The Women’s Health Ecosystem

    The Women’s Health Ecosystem

    I’m working on a series of blog posts about women’s health and I’d love your input. My aspiration is to share emerging research and celebrate what the industry is doing as it matures, at the… Read More ->

© 2026 Natalie Hanson