Tag: sales & marketing
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Your Doctor Gives You 18 Minutes, and TikTok Gives You Misinformation
On average, US patients get 18 minutes with their doctor, and that includes the time the…
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Why Women’s Health Startups Struggle to Reach the Consumers Who Need Their Products
Many women’s health companies start with a direct-to-consumer (DTC) model because it lets them prove there’s…
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The Women’s Health Ecosystem
I’m working on a series of blog posts about women’s health and I’d love your input.…
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Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower
For twenty years, coaches and recruiters told me to bury the anthropology — call it a…
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Industry & Solution Communities of Practice
Case Study SAP’s matrixed go-to-market strategy organized by industry and solution area left expert knowledge scattered…
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Javelin Sales Compensation Scorecard
Case Study ZS had built decades of expertise in pharmaceutical sales compensation — an undisputed market…
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The Moment of Clarity
Last week I had the great pleasure of speaking with Christian Madsbjerg, co-author of The Moment of Clarity:…
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Web Landscape Harmonization & Governance
Case Study As SAP grew rapidly, its web infrastructure — maintained across regions and business units…
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Ethnography: Understand and Shape your Brand Experience
Panel Abstract The difference between a successful product launch, and one that falls short … or…
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Lean Process Mapping for Sales Enablement
Case Study Ahead of a major CRM release, usability testing was conducted with 120 reps across…
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Greener, happier commute
This longish blog post describes how SAP could reduce it’s carbon footprint, while achieving the company’s…
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Decisions, decisions
Several weeks ago I had the chance to participate in a webinar with Jonah Lehrer, who…
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