Tag: biopharma
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AI and User Experience: As Always, the User Comes First
In this interview with my colleague Arun Shastri, we talk about the value and importance of…
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Sharing & Communicating User Research
This blog post is a transcript of a podcast / interview I did earlier this year…
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Custom Development
Case Study ZS was losing critical technology projects — or ceding revenue to outside vendors —…
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An Uneasy Truce
Over the past few decades, much has been written about the ways in which project teams…
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The Path to UX
Last Fall I was elected a Principal and partner at ZS. It was such an honor…
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ZAIDYN Field Insights
Case Study Call planning for pharmaceutical sales reps was ZS’s founding product concept — more than…
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UX Maturity
As a team manager, I am especially interested in helping customers, executive stakeholders, and my peers in…
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Engaging with executives
I wrote the business case for and built the UX team in the Operations board area…
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I’m a People Nerd
In January I was interviewed by dScout for their People Nerd blog series. dScout is a mobile…
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This is who we are
I logged into our intranet this morning to prepare a blog post, and I came across…
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