me at work Category
Last Fall I was elected a Principal and partner at ZS. It was such an honor to be recognized by the firm in that way. During their first year, each newly elected Principal is featured in our internal newsletter. My profile was published last week; I’m sharing a slightly redacted version here.
In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire. The article focused on the ways ethnographic research was being used to shape an understanding of customers. I was quoted in one of the sidebars (top left box in the image below). At the time, I […]
Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and how she goes about selling research in the enterprise space. We also dig into the fact that research might not always be perfect or live up to your expectations or desires. Finally, we touch on important it is to learn the language and needs of all stakeholders involved to really build trust and successfully deliver in this space.
One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with her. She was interested in hearing my perspective on how personas should evolve over time. Here are the questions she sent me ahead of time: You were one of the early pioneers embracing the term […]
As mentioned in my earlier post, for at least ten years now I have been collecting User Experience (UX) and Customer Experience (CX) Maturity Models. I’ve never really been completely satisfied with the ones I’ve found, and the main reason has been that I felt that the framework and level of detail was not appropriate […]