Category: me at work
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Dynamic Targeting
Case Study Before I joined ZS, the firm had spent more than $1M on a sales…
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AI and User Experience: As Always, the User Comes First
In this interview with my colleague Arun Shastri, we talk about the value and importance of…
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Women Talk Design
I had the opportunity to serve on a panel in Chicago with some other talented women…
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Sharing & Communicating User Research
This blog post is a transcript of a podcast / interview I did earlier this year…
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Custom Development
Case Study ZS was losing critical technology projects — or ceding revenue to outside vendors —…
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Customer Measurement
Case Study Access to real end users is a structural challenge in B2B enterprise software. At…
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An Uneasy Truce
Over the past few decades, much has been written about the ways in which project teams…
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Collaboration by Design
In the opening keynote for UX Camp Chicago, I spoke integration and amplification. How do we…
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The Path to UX
Last Fall I was elected a Principal and partner at ZS. It was such an honor…
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Think Big Thoughts
In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The…
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