Category: case study
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Portfolio Management for the Board Area
Case Study SAP was implementing a new IT governance model — Business Information Officers embedded in…
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Web Landscape Harmonization & Governance
Case Study As SAP grew rapidly, its web infrastructure — maintained across regions and business units…
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Internal Social Media Ecosystem
Case Study SAP had strong knowledge management infrastructure — but well-curated static content couldn’t support how…
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Lean Process Mapping for Sales Enablement
Case Study Ahead of a major CRM release, usability testing was conducted with 120 reps across…
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SAP CRM Usability
Case Study SAP was preparing to launch CRM 7.0 with a dual mandate: produce rigorous user…
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Intranet Publishing Team
Case Study SAP’s go-to-market execution depended on reps finding current messaging, collateral, and templates on the…
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Commissions Workflow & Experience
Case Study Shadowing Large Enterprise Account Executives revealed that reps were spending roughly 70% of their…
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Contract Management for Sales
Case Study Large Enterprise AEs at SAP were often assigned new named accounts each year. Before…
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Intranet Migration & Launch
Case Study SAP was migrating three legacy intranet systems into a single NetWeaver portal — simultaneously…
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Pre-Sales Demo Enablement
Case Study In 2002, SAP was growing market share globally — but losing ground in the…
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