Case Study
Crafting an Internal Social Media Ecosystem for SAP Employees
The re-launch of SAP’s intranet had established a body of well-curated content. But, over time the Knowledge Management Competency Center (KMCC) saw the need for more fast-paced, timely knowledge exchange in the industry and solution Communities of Practices we had established. With the rise of Facebook and Twitter, we sought similar solutions for internal use. I was responsible for innovation in the team’s functional model so this fell to me.
Company & Position
Global Senior Director, Strategic Programs & UX Consulting, Operations Board Area (2010-2011)
Actions
- Identified and proposed a suite of social media solutions appropriate for use inside the firewall, including Talk (a micro-blogging platform), People (a social networking tool), and Tube (a video streaming platform).
- Led a variety of initiatives in the mobile space, including User Experience standards & guidelines, and the refinement and launch of an internal App Store.
- Established content governance, moderator roles, usage guidelines, etc.
- Launched solutions to all employees through existing channels including webinars, intranet, email.
Outcome & Impact
- Identified and launched a suite of social media solutions integrated with SSO and existing intranet properties, including micro-blogging, social networking, video streaming, and an app store.
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