Category: case study
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Design System for Product
Case Study ZS was at risk of losing client relationships due to the visual inconsistency of…
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Dynamic Targeting
Case Study Before I joined ZS, the firm had spent more than $1M on a sales…
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Custom Development
Case Study ZS was losing critical technology projects — or ceding revenue to outside vendors —…
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Customer Measurement
Case Study Access to real end users is a structural challenge in B2B enterprise software. At…
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ZAIDYN Field Insights
At ZS, my team led the research behind ZAIDYN Field Insights — rethinking how pharma reps…
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Industry & Solution Communities of Practice
Case Study SAP’s matrixed go-to-market strategy organized by industry and solution area left expert knowledge scattered…
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Power Platform
Case Study ZS was identifying technology opportunities for clients and watching competitors deliver them. The firm…
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Javelin Sales Compensation Scorecard
Case Study ZS had built decades of expertise in pharmaceutical sales compensation — an undisputed market…
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User Experience for Consulting
Case Study ZS’s consulting business was generating consistent demand for UX support — demand the Product…
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User Experience for Product
Case Study When ZS Associates hired me as its first UX leader in 2011, three designers…
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T2 Technical Support
Case Study Engineering velocity and timely releases were a stated top priority at ZS — but…
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Software Licensing
Case Study Software licensing at ZS was a part-time responsibility spread across staff with other primary…
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