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Ethnography: Understand and Shape your Brand Experience
Panel Abstract The difference between a successful product launch, and one that falls short … or fails is often an “ah-HA! moment” during its design and packaging. For nearly a decade some of the biggest brands have taken the inside track to market dominance—and that track rolls right through the…
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Field Research / Philly CHI
A few weeks ago I had the opportunity to present to the Philadelphia chapter of CHI on the campus of Philadelphia University, where I am also serving as an Industry Fellow in the College of Design, Engineering, and Commerce (DEC). Here is a link to event details, and the blurb…
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Field Research Methods in the Business Context
In the Spring of 2011, I collaborated with members of the administration and faculty at Philadelphia University. They were in the process of re-thinking and implementing significant curriculum changes that included research methods for business and design students. This presentation was co-sponsored by the Philadelphia chapter of CHI on site…
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Michael Krigsman podcast
This week I had the opportunity to speak with ZDNet blogger Michael Krigsman. About 30% of all IT projects fail, and his blog is focused on why that is the case, and what can be done about it. Michael runs his own consulting business that is part of the SAP…
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Sustaining Stories … In-house, Ethnographic Practice
In 2008, the Ethnographic Praxis in Industry Conference (EPIC) was held in Copenhagen. Unfortunately, global economic and personal circumstances required a last minute change in our travel plans, and my co-author Johann and I were not able to attend. We asked Simon Pulman-Jones (our session curator) to deliver a shortened version…
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Market Discourse and the Evolution of Corporate Anthropology
Market Discourse and the Evolution of Corporate Anthropology Paper Abstract As anthropologists, we position the value of our perspective and services in the corporate context. Thus, we both perpetuate and are subject to the discourse of the market. This paper describes one company’s transformation from a technocratic to market-driven mindset,…
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Consuming Work, Producing Self: Market Discourse in Dispersed Knowledge Work
This page provides video clips and a short summary of my dissertation defense, which I delivered as part of the requirements for my Ph.D. in Cultural Anthropology in June 2004. You can also read Chapter Summaries and download my dissertation if you’re interested. Consuming Work, Producing Self: Market Discourse in…
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Across the Wall: Ethnographers and Technologists at Work Together
Across the Wall: Ethnographers and Technologists at Work Together Panel Participants Natalie Hanson, SAP (Organizer & Chair) Jill Boncek and Jeff Pierce, Pitney Bowes Brigitte Jordan and Richard Tyo, Intel Tracey Lovejoy and Nelle Steele, Microsoft Session Abstract More and more, corporate decision makers and technologists recognize the value of…
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The Challenges of Power in Practice: A Storytelling Session
The Challenges of Power in Practice: A Storytelling Session Panel Participants Natalie Hanson, SAP (Organizer & Chair) Inga Treitler, The TerraNova Group Melissa Fisher, The Insight Works, Inc. Martin Ortleib, Sapient Corporation Panel Abstract Research in a corporate setting is competitive – driven by the bottom line. But when we research…
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Anthropology & Innovation in the High Tech Sector
Anthropology & Innovation in the High Tech Sector Paper Abstract I work as a Program Manager for a large, multi-national software company. My responsibilities include organizational planning & design; I consult with different parts of the organization to help them work more effectively together. My anthropological perspective has served me…
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