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Interview with ‘This Anthro Life’
Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and how she goes about selling research in the enterprise space. We also dig into the fact that research might not always be perfect or live up to your expectations or…
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Interview with Adobe CC
One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with her. She was interested in hearing my perspective on how personas should evolve over time. Here are the questions she sent me ahead of time: You were one of the…
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EPIC on Anthrodesign
… It is always nice to be recognized by the community that is carrying on the legacy of anthropology + design through the Ethnography Praxis in Industry (EPIC) conference and community (EPIC People). <3
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Analytics & Behavior Change
On Wednesday this week, PM360 featured my article about analytics and behavior change on the front page of their site. PM360 is a site targeted at product managers and marketers in the pharmaceutical, biotech and medical device industries. The Panorama eBulletin has a circulation of 17K and is read online…
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Humanizing Business with Stories
During the first week of April, I had the opportunity visit Smith College, where I did my undergraduate degree. I was there to talk to Anthropology majors, speak to a Methods class (Anthropology with a sprinkling of Design Thinking), and deliver a public lecture. It was great to be back on…
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I’m a People Nerd
In January I was interviewed by dScout for their People Nerd blog series. dScout is a mobile research platform that spun off from innovation consultancy Gravity Tank, which was recently acquired by SalesForce. The interview is called The how and why of building UX for SAP and ZS: Natalie Hanson on…
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AAA16 – Design Anthropology
This year, the Annual Meeting of the American Anthropology Association was held in Minneapolis, MN. Our session on Design Anthropology was organized by Christine Miller and Emilie Hitch, and sponsored by the National Association for Practicing Anthropology (NAPA). Innovation, Human Understanding, and Design in the Software Industry Presentation Abstract The software industry today…
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Themes in Ethnographic Research
A few days ago, I had the opportunity to meet the design research community of practice at Fjord (the design firm acquired by Accenture) in Chicago. I was asked to speak to them about how anthropologists approach ethnographic research in a way that might be interesting or instructive for design…
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Humanizing Business Technology
I attended the The Qualitative Report’s Fourth Annual Conference at the end of this week. I enjoyed listening and learning to many of the sessions, and on Saturday morning I presented the Closing Plenary. In addition to sharing a bit about my own personal and professional journey, I also had a chance…
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Ethnography / PAMA
This week I had the opportunity to present as part of a Lunch and Learn panel entitled Ethnography: Understand and Shape your Brand Experience for the Philadelphia chapter of the American Marketing Association (PAMA). Here is a description of the event from PAMA: The difference between a successful product launch,…
“She is very passionate, very knowledgeable. She sparkles when she talks. When she presents, people can see the excitement and it is contagious. Presents her area well and makes it familiar to people.”