Ethnography / PAMA
This week I had the opportunity to present as part of a Lunch and Learn panel entitled Ethnography: Understand and Shape your Brand Experience for the Philadelphia chapter of the American Marketing Association (PAMA).
Here is a description of the event from PAMA:
The difference between a successful product launch, and one that falls short…or fails, is often an “ah-HA! moment” during its design and packaging. For nearly a decade some of the biggest brands have taken the inside track to market dominance—and that track rolls right through the user’s home, office or worksite. The work of scouting that path is done by Ethnographers and their role in product design is increasing.
Whether you’ve never heard of ethnography, or have been working with it for the last five years, this is one of the rare chances to meet and learn from expert ethnographers. Our panel of ethnographers will share their insights and experience with major consumer, B2B and pharmaceutical brands.
Program attendees will learn from experts in the field about how ethnography has—and will increasingly—help shape brand management.
You can read all the event details on the PAMA website.