Natalie Hanson “myEasyMatch”
I would just like to say, for the record, that whoever designed and engineered the ‘myEasyMatch’ code concept that’s in use at the NorthShore University HealthSystem should seriously ask their Product Marketing team to find a new name. There is nothing easy or matching about it!
The scenario is that I needed to pay a hospital bill electronically, and (rather than sending me a link to the bill in their payment system), the HealthSystem sent me a letter with a code that I needed to type into the online form depicted below, so that I could pay the bill in question. The screen layout itself is pretty clear:
But the damn code is nearly impossible to type correctly (see below):
It literally took me 3-4 tries to get it right so I could pay the bill. Why couldn’t they just send me a direct link to my bill? Honestly a paper bill in the mail would have been easier. And they still do that sometimes, so why EasyMatch in this case? We’re a relatively healthy family of four, so I’m guessing that we’re not an atypical household. Would it really be that hard to find my bill from a list of … one?!
In reality, what makes me so grumpy about this is that ‘Easy’Match makes it easier for the HealthSystem, not easier for the consumer. I haven’t thought of a new name that doesn’t involve expletives, but if you have suggestions I’d be happy to read them in the comments!
Natalie Hanson 
Looks like it belongs to Apex Print Tech
https://trademarks.justia.com/855/96/myeasymatch-85596648.html
Thanks Paul!