Hello.
Scaling SaaS and healthtech companies face distinct challenges at every inflection point. I have spent 20+ years building the organizations and capabilities these companies need — always with the customer in mind — and I bring that experience to bear as a fractional executive and strategic advisor.
A seasoned operator trained as an anthropologist, I bring a human-centered lens to every engagement — understanding the market, the organization, and the people before we craft a path forward, together.
20+
years in SaaS and healthtech
10
organizations built from scratch
$30M
in annual revenue
9.6/10
client satisfaction across hundreds of engagements
300+
people led globally
“Natalie is direct, incredibly thorough, and remarkably talented, making her an invaluable resource and a pleasure to work with.”
— Britt Massei, Founder and CEO, Whole in One Health
Latest Thinking
SaaS | Idea to Impact
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Experience Transformation
Case Study Generated Demand and Fueled Growth with a New Offering The UX book of business was comprised of reacting…
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Interview with Brave UX
This blog post is the transcription of a podcast I did with Brendan Jarvis in early February. He’s done a…
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Fairygodboss interview
Who better to lead User Experience than an anthropologist? Meet Natalie Hanson. She’s a Principal at ZS, where she provides…
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