Hello.
Scaling SaaS and healthtech companies face distinct challenges at every inflection point. I have spent 20+ years building the organizations and capabilities these companies need — always with the customer in mind — and I bring that experience to bear as a fractional executive and strategic advisor.
A seasoned operator trained as an anthropologist, I bring a human-centered lens to every engagement — understanding the market, the organization, and the people before we craft a path forward, together.
20+
20+years in SaaS and healthtech
10
organizations built from scratch
$30M
in annual revenue
9.6/10
client satisfaction across hundreds of engagements
300+
people led globally
“Natalie is direct, incredibly thorough, and remarkably talented, making her an invaluable resource and a pleasure to work with.”
— Britt Massei, Founder and CEO, Whole in One Health
Latest Thinking
SaaS | Idea to Impact
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Sustaining Stories
Abstract Ethnographers, in a sense, play the role of story creators and storytellers. For “in-house” ethnographers engaged in the long-term work of making sense of and contributing to organizations, a… Read more →
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Sustaining Stories … In-house, Ethnographic Practice
In 2008, the Ethnographic Praxis in Industry Conference (EPIC) was held in Copenhagen. Unfortunately, global economic and personal circumstances required a last minute change in our travel plans, and my co-author… Read more →
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Commissions Workflow & Experience
Case Study Shadowing Large Enterprise Account Executives revealed that reps were spending roughly 70% of their in-office time on administrative tasks rather than with customers. Commissions was the most significant… Read more →
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