20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • The Hiring Decision Founders Overlook

    Why a Product Leader Is More Critical Than a Tech Co-Founder Late last year I had the opportunity to provide…

    Read more →

  • Downward Trend in CX

    If you’ve done any work in Customer Experience space, you’ve probably seen this article from Forrester about the state of…

    Read more →

  • The drywall knife

    I had an interesting piece come across my social media feed this week, it was called If the door’s locked,…

    Read more →

Health Equity & Social Justice

  • Insurance Churn Undermines Care Continuity

    When insurers only expect to keep you for a year or two, your long term wellbeing becomes someone else’s problem…

    Read more →

  • A 4-year Diagnosis Gap Puts Women’s Lives at Risk

    Women are diagnosed several years later than men for hundreds of different conditions, even though men have the tendency to…

    Read more →

  • Medical Gaslighting, Delayed Diagnosis, and the Promise of Technology in Women’s Health

    How many times have you been to the doctor with a concern and been told “it’s probably just stress” or…

    Read more →

© 2026 Natalie Hanson