20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • The Hiring Decision Founders Overlook

    Why a Product Leader Is More Critical Than a Tech Co-Founder Late last year I had the opportunity to provide…

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  • Downward Trend in CX

    If you’ve done any work in Customer Experience space, you’ve probably seen this article from Forrester about the state of…

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  • The drywall knife

    I had an interesting piece come across my social media feed this week, it was called If the door’s locked,…

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Health Equity & Social Justice

  • Women’s Hospital

    As I learn more about the opportunities and challenges in the field of women’s health, I find myself reflecting on…

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  • The Toxic Free Food Act

    We can strive to fix our healthcare system, but the influence of the food science industry in the U.S. is…

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  • Women’s Health PAC – Boston Event

    I had the opportunity to participate in a Women’s Health PAC in Boston. We heard from some luminaries in the…

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© 2026 Natalie Hanson