20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • EPIC 2008

    Over the years, it’s been harder and harder to find academic or industry conferences that I really enjoy and learn…

    Read more →

  • EUI Summit – Day 2

    We started the second day of the Summit with another delicious breakfast on the deck of the Sky Hotel.  Amazingly,…

    Read more →

  • EUI Summit – Day 1 PM

    After another delicious lunch on the deck at the Sky Hotel (a view from our lunch spot is at left), Laura…

    Read more →

Health Equity & Social Justice

  • Insurance Churn Undermines Care Continuity

    When insurers only expect to keep you for a year or two, your long term wellbeing becomes someone else’s problem…

    Read more →

  • A 4-year Diagnosis Gap Puts Women’s Lives at Risk

    Women are diagnosed several years later than men for hundreds of different conditions, even though men have the tendency to…

    Read more →

  • Medical Gaslighting, Delayed Diagnosis, and the Promise of Technology in Women’s Health

    How many times have you been to the doctor with a concern and been told “it’s probably just stress” or…

    Read more →

© 2026 Natalie Hanson