20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • EPIC 2008

    Over the years, it’s been harder and harder to find academic or industry conferences that I really enjoy and learn…

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  • EUI Summit – Day 2

    We started the second day of the Summit with another delicious breakfast on the deck of the Sky Hotel.  Amazingly,…

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  • EUI Summit – Day 1 PM

    After another delicious lunch on the deck at the Sky Hotel (a view from our lunch spot is at left), Laura…

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Health Equity & Social Justice

  • Why sex matters in research

    This AAAS webinar explored the impacts of research gaps in studying sex, and the implications for care delivery and population…

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  • BCG Weighs in on Women’s Health

    BCG joins many others in articulating that female consumer / patient needs aren’t being met. This is a market ripe…

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  • National Academies Reports on Women’s Health

    The National Academies have just released a series of reports about how the The National Institutes of Health (NIH) needs…

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© 2026 Natalie Hanson