20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Putting Lean in context

    [NOTE: This post was originally titled Deconstructing Lean. I renamed Putting Lean in context on 3/26/09, because the post got…

    Read more →

  • SAP Town Hall

    SAP launched a new release of the Business Suite this week, and as a result there were a number of…

    Read more →

  • Your time is coming!

    This morning when I woke up, I checked my Blackberry (as I often do) before beginning to pack my son’s…

    Read more →

Health Equity & Social Justice

  • Insurance Churn Undermines Care Continuity

    When insurers only expect to keep you for a year or two, your long term wellbeing becomes someone else’s problem…

    Read more →

  • A 4-year Diagnosis Gap Puts Women’s Lives at Risk

    Women are diagnosed several years later than men for hundreds of different conditions, even though men have the tendency to…

    Read more →

  • Medical Gaslighting, Delayed Diagnosis, and the Promise of Technology in Women’s Health

    How many times have you been to the doctor with a concern and been told “it’s probably just stress” or…

    Read more →

© 2026 Natalie Hanson