20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • On Lego

    It’s hard to say who is more obsessed with Lego bricks – my kids, or their parents!  My partner and…

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  • Picked

    I can’t believe it’s been almost six months since I started my  job at ZS Associates outside of Chicago.  Where…

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  • Portfolio Management for the Board Area

    Case Study Led Portfolio Management With a team of Engagement Managers, established and managed the annual planning cycle for the…

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Health Equity & Social Justice

  • Insurance Churn Undermines Care Continuity

    When insurers only expect to keep you for a year or two, your long term wellbeing becomes someone else’s problem…

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  • A 4-year Diagnosis Gap Puts Women’s Lives at Risk

    Women are diagnosed several years later than men for hundreds of different conditions, even though men have the tendency to…

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  • Medical Gaslighting, Delayed Diagnosis, and the Promise of Technology in Women’s Health

    How many times have you been to the doctor with a concern and been told “it’s probably just stress” or…

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© 2026 Natalie Hanson