20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Principles & Practices of Agile

    This Part 3 of a 4-Part series on Agile. The Agile Manifesto resulted in a set of twelve principles which provide further guidance…

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  • A brief overview of Agile

    This Part 2 of a 4-Part series on Agile. The purpose of this post is provide a bit of background on what Agile…

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  • Recognizing Agile

    This Part 1 of a 4-Part series on Agile. Here is my list of the Top ways to know you’re working in an…

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Health Equity & Social Justice

  • Why sex matters in research

    This AAAS webinar explored the impacts of research gaps in studying sex, and the implications for care delivery and population…

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  • BCG Weighs in on Women’s Health

    BCG joins many others in articulating that female consumer / patient needs aren’t being met. This is a market ripe…

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  • National Academies Reports on Women’s Health

    The National Academies have just released a series of reports about how the The National Institutes of Health (NIH) needs…

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© 2026 Natalie Hanson