20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Interview with ‘This Anthro Life’

    Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and…

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  • ZAIDYN Field Insights

    Case Study Imagining & Building ZAIDYN Field Insights The foundational concept of this new product (Call Planning for sales reps)…

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  • Interview with Adobe CC

    One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with…

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Health Equity & Social Justice

  • Why sex matters in research

    This AAAS webinar explored the impacts of research gaps in studying sex, and the implications for care delivery and population…

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  • BCG Weighs in on Women’s Health

    BCG joins many others in articulating that female consumer / patient needs aren’t being met. This is a market ripe…

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  • National Academies Reports on Women’s Health

    The National Academies have just released a series of reports about how the The National Institutes of Health (NIH) needs…

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© 2026 Natalie Hanson