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TagTalkTribe interview
It’s clear Natalie’s “build-it-from-scratch” spirit never took a coffee break. From steering engineering teams and scaling organizations from zero to 300 people (not a typo) to pioneering new paradigms in women’s health – she’s made a habit of leaving legacies, not just LinkedIn endorsements.
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Interview with Brave UX
This blog post is the transcription of a podcast I did with Brendan Jarvis in early February. He’s done a number of interview with senior folks in the field, and they are definitely worth a listen! You can find Brave UX on all the major podcasting platforms, and also on…
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Fairygodboss interview
Who better to lead User Experience than an anthropologist? Meet Natalie Hanson. She’s a Principal at ZS, where she provides human-centered strategy, research and design for clients. In addition to a master’s and Ph.D. in Anthropology, she also has a master’s in Whole Systems Design. She’s the sponsor of Pride@ZS,…
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Research as a Vehicle for Organizational Transformation
A week or so ago I had the opportunity to speak with Lou Rosenfeld about my career and our second Advancing Research conference, for which I am the lead curator. Introduction After abandoning the world of academia, Natalie Hanson found an innovative way to connect with other ethnographers: she founded…
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Women Talk Design
I had the opportunity to serve on a panel in Chicago with some other talented women in design, including Kathi Kaiser of Centralis, Tanarra Schneider of Accenture, and Mick Champagne of Digitas. We answered questions from our moderator and also from the audience. It was a fun and engaging way…
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Sharing & Communicating User Research
This blog post is a transcript of a podcast / interview I did earlier this year with Zack Naylor, the CEO of Aurelius. Among other things, we discussed what makes for effective interdisciplinary collaboration, and why it’s so important.
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A chat with the Advancing Research community
An abbreviated reprise of my UX Camp Chicago keynote, where I field questions from Lou Rosenfeld’s Advancing Research community about tackling interdisciplinary collaboration in a practical, empathetic way.
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Collaboration by Design
In the opening keynote for UX Camp Chicago, I spoke integration and amplification. How do we deepen our focus on interdisciplinary collaboration, in order to deliver better experiences and – ultimately – better business outcomes.
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The Path to UX
Last Fall I was elected a Principal and partner at ZS. It was such an honor to be recognized by the firm in that way. During their first year, each newly elected Principal is featured in our internal newsletter. My profile was published last week; I’m sharing a slightly redacted…
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Think Big Thoughts
In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire. The article focused on the ways ethnographic research was being used to shape an understanding of customers. I was quoted in one of the sidebars (top left box in the image…
“She is very passionate, very knowledgeable. She sparkles when she talks. When she presents, people can see the excitement and it is contagious. Presents her area well and makes it familiar to people.”










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