Hello.
Scaling SaaS and healthtech companies face distinct challenges at every inflection point. I have spent 20+ years building the organizations and capabilities these companies need — always with the customer in mind — and I bring that experience to bear as a fractional executive and strategic advisor.
A seasoned operator trained as an anthropologist, I bring a human-centered lens to every engagement — understanding the market, the organization, and the people before we craft a path forward, together.
20+
20+years in SaaS and healthtech
10
organizations built from scratch
$30M
in annual revenue
9.6/10
client satisfaction across hundreds of engagements
300+
people led globally
“Natalie is direct, incredibly thorough, and remarkably talented, making her an invaluable resource and a pleasure to work with.”
— Britt Massei, Founder and CEO, Whole in One Health
Latest Thinking
SaaS | Idea to Impact
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Contract Management for Sales
Case Study Large Enterprise AEs at SAP were often assigned new named accounts each year. Before making a single sales call, they had to work through multiple binders of paper… Read more →
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Intranet Migration & Launch
Case Study SAP was migrating three legacy intranet systems into a single NetWeaver portal — simultaneously validating the product’s go-to-market readiness. The Americas PMO role carried responsibility for migrating twenty… Read more →
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Pre-Sales Demo Enablement
Case Study In 2002, SAP was growing market share globally — but losing ground in the Americas due in part to demo quality. SAP’s own CEO described the demos as… Read more →
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