20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Intranet Migration & Launch

    Case Study Migrated 20 Lines of Business into a New Intranet Served as the Americas PMO for the integration of…

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  • Market Discourse and the Evolution of Corporate Anthropology

    Market Discourse and the Evolution of Corporate Anthropology Paper Abstract As anthropologists, we position the value of our perspective and…

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  • Consuming Work, Producing Self – Chapter Summaries

    This dissertation will describe the how practices of employee control in the corporation reflect both the changing global context and…

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Health Equity & Social Justice

  • When Women Have Heart Attacks, the ER is a Dangerous Place

    Gaslighting of women facing medical issues is a well-known problem. Well, women are increasingly aware, at least. But there are…

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  • Cardiovascular disease is the #1 killer of women

    Like many areas in women’s health, cardiovascular disease hit me personally before it was of professional interest. My Wake-up Call…

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  • Your Doctor Gives You 18 Minutes, and TikTok Gives You Misinformation

    On average, US patients get 18 minutes with their doctor, and that includes the time the doctor spends reading their…

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© 2026 Natalie Hanson