20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • The Hiring Decision Founders Overlook

    Why a Product Leader Is More Critical Than a Tech Co-Founder Late last year I had the opportunity to provide…

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  • Downward Trend in CX

    If you’ve done any work in Customer Experience space, you’ve probably seen this article from Forrester about the state of…

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  • The drywall knife

    I had an interesting piece come across my social media feed this week, it was called If the door’s locked,…

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Health Equity & Social Justice

  • Beyond Features and Launch Plans: The Human Side of Product Adoption

    When adoption fails, it’s rarely about the technology — it’s almost always about people. Adoption is a Key Driver of…

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  • 272 Exits = $1B

    The latest industry buzz One of the mostly talked about insights coming out of JPM last week was the report…

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  • The Women’s Health Ecosystem

    I’m working on a series of blog posts about women’s health and I’d love your input. My aspiration is to…

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© 2026 Natalie Hanson