20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • EPIC 2008

    Over the years, it’s been harder and harder to find academic or industry conferences that I really enjoy and learn…

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  • EUI Summit – Day 2

    We started the second day of the Summit with another delicious breakfast on the deck of the Sky Hotel.  Amazingly,…

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  • EUI Summit – Day 1 PM

    After another delicious lunch on the deck at the Sky Hotel (a view from our lunch spot is at left), Laura…

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Health Equity & Social Justice

  • When Women Have Heart Attacks, the ER is a Dangerous Place

    Gaslighting of women facing medical issues is a well-known problem. Well, women are increasingly aware, at least. But there are…

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  • Cardiovascular disease is the #1 killer of women

    Like many areas in women’s health, cardiovascular disease hit me personally before it was of professional interest. My Wake-up Call…

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  • Your Doctor Gives You 18 Minutes, and TikTok Gives You Misinformation

    On average, US patients get 18 minutes with their doctor, and that includes the time the doctor spends reading their…

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© 2026 Natalie Hanson