20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Putting Lean in context

    [NOTE: This post was originally titled Deconstructing Lean. I renamed Putting Lean in context on 3/26/09, because the post got…

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  • SAP Town Hall

    SAP launched a new release of the Business Suite this week, and as a result there were a number of…

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  • Your time is coming!

    This morning when I woke up, I checked my Blackberry (as I often do) before beginning to pack my son’s…

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Health Equity & Social Justice

  • When Women Have Heart Attacks, the ER is a Dangerous Place

    Gaslighting of women facing medical issues is a well-known problem. Well, women are increasingly aware, at least. But there are…

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  • Cardiovascular disease is the #1 killer of women

    Like many areas in women’s health, cardiovascular disease hit me personally before it was of professional interest. My Wake-up Call…

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  • Your Doctor Gives You 18 Minutes, and TikTok Gives You Misinformation

    On average, US patients get 18 minutes with their doctor, and that includes the time the doctor spends reading their…

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© 2026 Natalie Hanson