Hello.
Scaling SaaS and healthtech companies face distinct challenges at every inflection point. I have spent 20+ years building the organizations and capabilities these companies need — always with the customer in mind — and I bring that experience to bear as a fractional executive and strategic advisor.
A seasoned operator trained as an anthropologist, I bring a human-centered lens to every engagement — understanding the market, the organization, and the people before we craft a path forward, together.
20+
years in SaaS and healthtech
10
organizations built from scratch
$30M
in annual revenue
9.6/10
client satisfaction across hundreds of engagements
300+
people led globally
“Natalie is direct, incredibly thorough, and remarkably talented, making her an invaluable resource and a pleasure to work with.”
— Britt Massei, Founder and CEO, Whole in One Health
Latest Thinking
SaaS | Idea to Impact
-
Internal Social Media Ecosystem
Case Study SAP had strong knowledge management infrastructure, but even well-curated static content didn’t facilitate how client-facing, revenue-generating experts share…
-
Lean Process Mapping for Sales Enablement
Case Study Prior to launching a major CRM release, usability testing was conducted with 120 reps across sales regions. Findings…
-
SAP CRM Usability
Case Study SAP was preparing to launch CRM 7.0 — and wanted evidence. The mandate was twofold: conduct rigorous user…
You must be logged in to post a comment.