20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • On Lego

    It’s hard to say who is more obsessed with Lego bricks – my kids, or their parents!  My partner and…

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  • Picked

    I can’t believe it’s been almost six months since I started my  job at ZS Associates outside of Chicago.  Where…

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  • Portfolio Management for the Board Area

    Case Study Led Portfolio Management With a team of Engagement Managers, established and managed the annual planning cycle for the…

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Health Equity & Social Justice

  • LLMs fail in 60% of women’s health scenarios

    And we don’t have the data on women’s bodies to expect better from AI. In the FutureFemHealth newsletter this week,…

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  • World AIDS Day 2025

    On World AIDS Day, I grieve all the lives of young gay men that were lost while the Reagan administration…

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  • Women’s Health Advocates in Chicago

    A recap of an engaging breakfast event organized by Women’s Health Advocates (WHA) in Chicago and sponsored by PACE Healthcare…

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© 2026 Natalie Hanson