20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Principles & Practices of Agile

    This Part 3 of a 4-Part series on Agile. The Agile Manifesto resulted in a set of twelve principles which provide further guidance…

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  • A brief overview of Agile

    This Part 2 of a 4-Part series on Agile. The purpose of this post is provide a bit of background on what Agile…

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  • Recognizing Agile

    This Part 1 of a 4-Part series on Agile. Here is my list of the Top ways to know you’re working in an…

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Health Equity & Social Justice

  • LLMs fail in 60% of women’s health scenarios

    And we don’t have the data on women’s bodies to expect better from AI. In the FutureFemHealth newsletter this week,…

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  • World AIDS Day 2025

    On World AIDS Day, I grieve all the lives of young gay men that were lost while the Reagan administration…

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  • Women’s Health Advocates in Chicago

    A recap of an engaging breakfast event organized by Women’s Health Advocates (WHA) in Chicago and sponsored by PACE Healthcare…

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© 2026 Natalie Hanson